The various IM apps around make BBM look irrelevant. Must Read: 7 Reasons Why Blackberry Sucks With even low-end Nokia smartphones being able to make video calls, one can’t help but wonder why there’s no Blackberry phone that supports video call over 3G till now. So, what alternatives to Blackberry messenger do you have since you’re probably using an Android smartphone, a Windows phone or the iPhone? There are loads of them and as a matter of fact, there are certain things you can do on your smartphone that’s impossible on Blackberry.
Although BB is getting obsolete in other parts of the world, they still have a major share in the Nigerian mobile market and other African countries though it’s been said that this is not enough to sustain the dying RIM. Blackberry messenger remains the major reason lots of people still buy this smartphone and for some reasons, network providers in some parts of the world like Nigeria support Blackberry more than any other smartphone out there just to drive their own sales. The best thing about Blackberry that makes some people still go for it is the so-called security and BBM. But it never really came off, and eventually Skype was spun back out of e-Bay (to be acquired again later on, this time by Microsoft).The whole future of Blackberry seems to depend on Blackberry 10 which some analysts already predicted to be a major failure. The rationale for that deal was predicated on integrating Skype functionality into the e-Bay interface, to “reduce the friction for transactions”. In 2005, e-Bay bought Skype, an acquisition that didn’t end happily for e-Bay.
“On the basis that the simplest ideas tend to be the most successful, this bodes well for a better outcome for this acquisition, than in the e-Bay/ Skype case.” This, he says, fits in neatly with Rakuten’s larger strategic objective of increasing the size of the international target market for its digital goods. Rakuten will probably use a similar model to the one developed by, among others, the Japanese instant messenger service Line.” John Delaney, Associate VP, Mobility at research first IDC, says: “It looks like Viber is being bought for its user base, to whom Rakuten intends to sell digital goods such as games, emoticons and tokens.
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